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The Money Masterpiece
By Bunmi Laditan
Don Flaws has been drawing since the Brady Bunch was considered
Prime Time Television. He began by copying comic book pages in his home
in Upstate New York as a child and hasn't put down his sketchbook since.
But please don't call him a starving artist, Don has blended business and
art into a career that has flourished into a masterpiece.
The advice from his parents to treat art as "more of a
hobby that a job opportunity", didn't stop Flaws from moving to San Diego
when he was 22 to work as a caricature artist. Flaws attributes much of
his artistic growth to the training he received at Sea World. After two
years of caricature art there, Flaws transferred to Knotts Berry Farm and
worked in the art department as a supervisor. When the Block needed a caricature
artist, they called Flaws' previous employer at Sea World who recommended
him for the job. The Block at Orange loved the work so much that they set
him up with his own cart.
The exposure at the mall led to work at many private
parties, so many in fact that Knotts Berry Farm saw his outside work at
a "conflict of interests" and gave him an ultimatum; work for us or work
for yourself. As a true entrepreneur, Flaws opted for the latter. When
I asked him how it felt to give up the steady, familiar paycheck, he said,
"I feel that you regret things you don't do more than things that you actually
do." Today, Don Flaws owns Flawless Faces, a company with eight employees;
artists who do caricature drawings for parties, proms and grad nights ("two
months of craziness"), the Block at Orange and the Irvine Spectrum. Flaws
says he keeps his business successful by staying in touch with what his
customers want. "99% of all clients don't want a true caricature, they
want cute. (They don't want to see) their nose huge or their smile stretching
to their ears." Flaw's image conscious drawing has gotten him so many referrals
that his main marketing tool is word of mouth. "The customer is the person
you are trying to please." Flaws says that some see that as, "compromising
their artistic vision", but he explains that keeping customers coming back
is his number one priority, and when he achieves that he goes home
and works on his own portfolio.
Flaws adopted a philosophy for his life when he
began to work for himself. "No matter where you get your money, no matter
who hands you a paycheck, always treat your life as a business." Flaws
encourages students to start working for themselves in their mind, even
before they start their own business. He encourages then to take charge
in all aspects of your life and remain responsible for where they go with
their career. When asked about the differences between working for a business
and being a business owner, Flaws stated that ,"the difference is in who
I answer to. As a manager of a business if you mess up, maybe you get fired,
as the owner, you loose a deal and risk the existence of the business."
Flaws jokingly added that another main difference between being a business
owner and an employee is the source of the stress.
Flaws has specific advice for artists who want
to generate business from their talent. He encourages them to break through
the, "I'm not good enough (phase). No matter what level of skill you are
currently at, there are people out there willing to pay for your work."
Don Flaws
Flawless Faces Caricatures
(714) 345-2028
http://ffcariacatures.8m.com
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